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Hello, nice to meet you! I’m a…

Content Producer.

Digital Marketer.

Journalist.

What Can I Do for You?

Content Producer

Written and visual content are my forte. I’ll adapt to your tone of voice and tell your story in a meaningful way that grows your community. The result? New loyal readers, customers and clients.

Skillset:

Copywriting - Product Descriptions, Category Pages, Landing Pages, About Pages etc.

Photography - Product, Editorial, Documentary

Content Strategy Consultation

Content Creation

SEO Blog Writing

Email Marketing Campaigns (Klaviyo, MailChimp)

Brand and Tone of Voice Development

Digital Marketer

Let’s work together to build your brand with thoughtful strategy. Using digital tools like Google Ads and Analytics, we’ll dig deep to create a killer content marketing strategy that puts your best face forward to the masses.

Skillset:

Google Ads

Direct Response Copywriting

Organic Social Media Management

SEO Optimisation (Copy)

CMS Management (Wordpress, Squarespace)

Digital Marketing Strategy

Shopify set up (adding in copy, content, organising structure of website in the backend)

Journalist

If you’ve got a story or news tip, let’s tell it in a way that resonates with your audience. This means hunting for the best sources. Asking the tough questions. Taking the calculated risks for a story to get that exclusive scoop for your publication.

Skillset:

Features

News articles

Interviews

How To’s

Press/Media Releases + Press Kits

Photojournalism

Editing - Subediting + Copyediting

Content Marketing Projects

Explore: See All    Beauty & Grooming Fashion     E-Commerce     Startup     B2B      Technology

Published Writing

My Businesses

Skin School

Beauty, Reformulated

Skin School aims to redefine and reformulate current beauty norms through content that includes deep dives, social commentary, long-form stories, and personal essays that sit alongside daily educational resources.

At Skin School, beauty is universal — gender is irrelevant. It’s time to re-formulate the status quo in beauty. Hence, the motto: Beauty, Reformulated. 

Dewy Content

Make your business glow and grow, through compelling copy and strategic copy

Dewy Content is a copywriting and content marketing studio, specifically catering to the health, skincare, beauty and lifestyle industries.

My mission is to craft copy and content that help brands like yours put their best face forward. The result? A gorgeous glow-up that gets your customers itching to know more about your story and pay for your unique offerings.

If that’s what you’re looking for, let’s chat!

Testimonials

Wondering what it’s like to work with me? Below’s what clients had to say, or read them all here.

  • As our Copywriter, Aleczander significantly improved our SEO and took our company to be the #2 Google result for our primary search term. He spearheaded our first Industry wide report. Aleczander is excellent at bringing the correct stakeholders into processes at the right time and communicating progress and delivery timeframes. He is highly professional, an excellent communicator, and improved our processes and quality of copy.

    Gabriela Torres-Soler

    Matrak

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The Quick Spiel

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What am I doing right now? Booking my next holiday or overseas trip. Maybe even moving to Europe?! The world is my oyster.

Obsessions: Woowoo stuff (I’m a Leo, what’s your star sign?). My dog (fur baby) Clark. Netflix. Post-workout feels. Skincare products. And of course, words.

Pet Peeves: Long queues. When people don’t know the difference between, “they’re, their, and there”. Also, people that use “u” instead of “you” - it’s only two extra letters!

Fact most people don’t know about me: I’m a huge Pokemon nerd.

Go-To Poison: Tequila, either as a (double) shot or mixed with cola.

Current binges: Parks & Recreation. Rick & Morty. Brooklyn 99.

Got a project for me?