30013188GAM_0421 copy - Cropped 2.jpg

Hello, nice to meet you! I’m a…

Content Producer.

Digital Marketer.

Journalist.

What Can I Do for You?

Content Producer

Written and visual content are my forte. I’ll adapt to your tone of voice and tell your story in a meaningful way that grows your community. The result? New loyal readers, customers and clients.

Skillset:

Copywriting - Product Descriptions, Category Pages, Landing Pages, About Pages etc.

Photography - Product, Editorial, Documentary

Content Strategy Consultation

Content Creation

SEO Blog Writing

Email Marketing Campaigns (Klaviyo, MailChimp)

Brand and Tone of Voice Development

Digital Marketer

Let’s work together to build your brand with thoughtful strategy. Using digital tools like Google Ads and Analytics, we’ll dig deep to create a killer content marketing strategy that puts your best face forward to the masses.

Skillset:

Google Ads

Direct Response Copywriting

Organic Social Media Management

SEO Optimisation (Copy)

CMS Management (Wordpress, Squarespace)

Digital Marketing Strategy

Shopify set up (adding in copy, content, organising structure of website in the backend)

Journalist

If you’ve got a story or news tip, let’s tell it in a way that resonates with your audience. This means hunting for the best sources. Asking the tough questions. Taking the calculated risks for a story to get that exclusive scoop for your publication.

Skillset:

Features

News articles

Interviews

How To’s

Press/Media Releases + Press Kits

Photojournalism

Editing - Subediting + Copyediting

Content Marketing Projects

Explore: See All    Beauty & Grooming Fashion     E-Commerce     Startup     B2B      Technology

Featured
endota
Beauty & Grooming, E-Commerce
Copywriting, Content Creation, Email Marketing, Brand Messaging, Website Content, Blog Articles, Key Messaging, Taglines, Creative Campaign Development, Content Strategy, SEO Optimisation, SEO Writing, Subediting
endota
Beauty & Grooming, E-Commerce
Copywriting, Content Creation, Email Marketing, Brand Messaging, Website Content, Blog Articles, Key Messaging, Taglines, Creative Campaign Development, Content Strategy, SEO Optimisation, SEO Writing, Subediting

Nourish. Nurture. You. A purpose-led beauty brand that helps you care for your wellbeing.

Beauty & Grooming, E-Commerce
Copywriting, Content Creation, Email Marketing, Brand Messaging, Website Content, Blog Articles, Key Messaging, Taglines, Creative Campaign Development, Content Strategy, SEO Optimisation, SEO Writing, Subediting
Jurlique
Beauty & Grooming, E-Commerce
Copywriting, Content Creation, Email Marketing, Brand Messaging, Website Content, Blog Articles, Key Messaging, Taglines, Creative Campaign Development
Jurlique
Beauty & Grooming, E-Commerce
Copywriting, Content Creation, Email Marketing, Brand Messaging, Website Content, Blog Articles, Key Messaging, Taglines, Creative Campaign Development

Pioneers of holistic and conscious beauty. From seed to skin, from farm to you.

Beauty & Grooming, E-Commerce
Copywriting, Content Creation, Email Marketing, Brand Messaging, Website Content, Blog Articles, Key Messaging, Taglines, Creative Campaign Development
Abelard
Fashion, E-Commerce
Copywriting, SEO Writing, Website Content, Brand Messaging, Shopify setup
Abelard
Fashion, E-Commerce
Copywriting, SEO Writing, Website Content, Brand Messaging, Shopify setup

Inspired by timeless European tailoring, the heart of Abelard can be summarised in three words: Elegance. Quality. Luxury.

Fashion, E-Commerce
Copywriting, SEO Writing, Website Content, Brand Messaging, Shopify setup
ArchiPro
Startup, B2B
Copywriting, SEO Writing, Website Content, Brand Messaging, Articles, advertorials, journalism
ArchiPro
Startup, B2B
Copywriting, SEO Writing, Website Content, Brand Messaging, Articles, advertorials, journalism

Where beautifully designed spaces begin, by helping people with building projects succeed.

Startup, B2B
Copywriting, SEO Writing, Website Content, Brand Messaging, Articles, advertorials, journalism
Matrak
Startup, B2B, Software as a Service (SaaS)
Copywriting, SEO Optimisation, Social Media Management, Email Marketing, SEO Writing, Content Strategy, Website Content, Content Creation
Matrak
Startup, B2B, Software as a Service (SaaS)
Copywriting, SEO Optimisation, Social Media Management, Email Marketing, SEO Writing, Content Strategy, Website Content, Content Creation

Reducing risk for construction companies by connecting supply chains to a single, real-time platform.

Startup, B2B, Software as a Service (SaaS)
Copywriting, SEO Optimisation, Social Media Management, Email Marketing, SEO Writing, Content Strategy, Website Content, Content Creation
Preston Dermatology
Beauty & Grooming
Copywriting, SEO Writing, Website Content, Brand Messaging, Social Media Management
Preston Dermatology
Beauty & Grooming
Copywriting, SEO Writing, Website Content, Brand Messaging, Social Media Management

Helping Australians put their best face forward with cosmetic treatments and injectables.

Beauty & Grooming
Copywriting, SEO Writing, Website Content, Brand Messaging, Social Media Management

Published Writing

Featured
Bathroom Beauties
Journalism, Lifestyle
Bathroom Beauties
Journalism, Lifestyle

Published in Kitchen Bathroom Quarterly.

Journalism, Lifestyle
Let’s Get Groovy
Lifestyle, Journalism
Let’s Get Groovy
Lifestyle, Journalism

Published in Kitchen Bathroom Quarterly.

Lifestyle, Journalism
The Toxic Effect of the "Model Minority"
Gender & Sexuality, Personal
The Toxic Effect of the "Model Minority"
Gender & Sexuality, Personal

Published in WILD Magazine.

Gender & Sexuality, Personal
Dear Fast Fashion: We’re Over
Fashion, Lifestyle
Dear Fast Fashion: We’re Over
Fashion, Lifestyle

Published in RIISE.

Fashion, Lifestyle
Carthona House by Daniel Boddam Studio
Lifestyle
Carthona House by Daniel Boddam Studio
Lifestyle

Published in est living.

Lifestyle
How to Maintain Your Shaving Brush - Do's and Don'ts
Beauty & Grooming
How to Maintain Your Shaving Brush - Do's and Don'ts
Beauty & Grooming

Published in The Academy Blog by Beard & Blade.

Beauty & Grooming
Best Eye Creams & Eye Serums for Men
Beauty & Grooming
Best Eye Creams & Eye Serums for Men
Beauty & Grooming

Published in The Grooming Guide by Men’s Biz.

Beauty & Grooming
Coming Out Was Hard, But This Is Why It Was Worth the Journey
Gender & Sexuality
Coming Out Was Hard, But This Is Why It Was Worth the Journey
Gender & Sexuality

Published in Popsugar.

Gender & Sexuality
Dress Your Groom: Suits from Dusk Till Dawn
Fashion
Dress Your Groom: Suits from Dusk Till Dawn
Fashion

Published in Complete Wedding Magazine, Issue 41.

Fashion
Holding The Man: A Love Story For Everyone
Gender & Sexuality, Arts
Holding The Man: A Love Story For Everyone
Gender & Sexuality, Arts

Published in Archer Magazine.

Gender & Sexuality, Arts
“Learn by Doing” – How Foxley Disrupted the Web Design Industry
Entrepreneurship, Technology
“Learn by Doing” – How Foxley Disrupted the Web Design Industry
Entrepreneurship, Technology

Published in SitePoint.

Entrepreneurship, Technology

My Businesses

skin school african american woman skincare

Skin School

Beauty, Reformulated

Skin School aims to redefine and reformulate current beauty norms through content that includes deep dives, social commentary, long-form stories, and personal essays that sit alongside daily educational resources.

At Skin School, beauty is universal — gender is irrelevant. It’s time to re-formulate the status quo in beauty. Hence, the motto: Beauty, Reformulated. 

dewy content porfile photo

Dewy Content

Make your business glow and grow, through compelling copy and strategic copy

Dewy Content is a copywriting and content marketing studio, specifically catering to the health, skincare, beauty and lifestyle industries.

My mission is to craft copy and content that help brands like yours put their best face forward. The result? A gorgeous glow-up that gets your customers itching to know more about your story and pay for your unique offerings.

If that’s what you’re looking for, let’s chat!

Testimonials

Wondering what it’s like to work with me? Below’s what clients had to say, or read them all here.

  • As our Copywriter, Aleczander significantly improved our SEO and took our company to be the #2 Google result for our primary search term. He spearheaded our first Industry wide report. Aleczander is excellent at bringing the correct stakeholders into processes at the right time and communicating progress and delivery timeframes. He is highly professional, an excellent communicator, and improved our processes and quality of copy.

    Gabriela Torres-Soler

    Matrak

  • I recently engaged Aleczander to create content for our new brand The Cosmetic Clinic, including brand headlines, website content, brochure content and brand bio. I chose Aleczander due to his experience working with health and beauty brands, and his passion and interest in skincare. I found Aleczander's work was well researched, diligent, clever and delivered on time. I would highly recommend working with Aleczander, it was an enjoyable process and the content created was creative and on brand

    Janee Rutherford

    The Cosmetic Clinic (Preston Dermatology)

  • We loved working with Aleczander as he has a very creative brain! In addition to writing very clear and friendly copy, he brought so many new ideas to the table in terms of marketing our products. Very fun to brainstorm together and even more enjoyable to receive pitch perfect copy.

    Richard Brice

    Essential Stacks

  • Aleczander and I connected through the GOAT of socials, LinkedIn. I was immediately impressed with Alecz’s website and how he presented himself and his work. As our professional relationship progressed, I found Alecz to be professional, kind, communicative, organised, talented, fast, responsive and highly respectful of deadlines. Alecz is adept at understanding and adjusting to many ways of working, different processes, documentation structures, reporting responsibilities etc. This agility is super important when working across different clients, categories and sectors. I have engaged Alecz to complete work across a wide range of clients including; banking, education, legal practise, HR consultancy, entertainment, fashion and lifestyle. Whether the task at hand is long form, short form, blog content, social captions, product descriptions, decoding legal jargon or creating content for a web page, Alecz skilfully handles the task. Alecz is platform agnostic, easy to work with and a great writer! Highly recommend.

    Alexandra Jervis

    FINE-DAY

  • Aleczander showed such genuine enthusiasm and passion to be part of evry.word and meetings like this are so incredibly special. Aleczander brought new life to our key messages and created a media/PR kit that encapsulated our entire history and mission into a beautiful story. I found working with him to be such an enjoyable experience - organised, kind, patient and super good with words. He is a brilliant copywriter and I look forward to collaborating more in the future!

    Amanda Sim

    Evry.Word

  • Meeting and working with Aleczander in a professional setting has resulted in a steadfast friendship and I’m proud to say I’m a huge admirer of his passion and commitment to his goals. I was always impressed by his ability to wear many hats within the business, consistently driven by his own hunger to produce his best work no matter how mundane the task could be. A quick-thinking and intelligent person, Aleczander was fantastic at brainstorming concepts and bringing them to life. Thank you for being a pleasure to work with!

    Sharon Ma

    Men’s Biz

  • Aleczander took the time to listen to our stories before putting his magic wand over them, being able to deliver work in high quality based on his industry knowledge. Overall, a pleasant working experience with him.

    Jolynn Beh

    Bobbleware

  • During Aleczander's time with Brosa, he has brought exceptional creativity to the team. He's a fast and dedicated team member who thinks outside the box with every project given. He's smart, fun and easy to work with, brings great vibes to the team culture. Very organised with his schedule, which gives him the capacity for multi-tasking and efficient turnarounds. It's been a pleasure to work with him.

    Nathan Yun

    Brosa

  • I highly recommend Aleczander as a skilled and reliable freelance writer. During his contract with ArchiPro, he consistently delivered exceptional, brand-aligned content that resonated well with our audience. His creativity and expertise significantly contributed to the success of our writing projects.

    Karis Palmer

    Archipro

  • I recently engaged with Aleczander to complete the campaign copywriting for a major launch at Jurlique. We chose Alecz because of his modern approach to copywriting. He was extremely responsive, easy to work with and very diligent in his copywriting. He is a fantastic copywriter!

    Betty Wu

    Jurlique

  • Aleczander filtered and directed a huge volume of pitches with efficiency, improved our social media presences, and regularly came up with solutions that made time-consuming tasks a non-issue. When I needed an urgent turnaround on an important article, he stepped into those shoes quickly and delivered what we needed. He's also got a great sense of humour and is good at keeping spirits high — I hope to work with Aleczander again in the future!

    Joel Falconer

    SitePoint

  • Aleczander was an excellent Content & Digital Marketing Manager who is very enthusiastic, patient and smart. Despite a busy schedule, he always stayed well organised and created a collaborative environment with open communication. His positive attitude always made me comfortable to work with him. He was truly an asset to Giant Printing Group.

    Edjay Dayonot

    Giant Printing Group

  • Working closely with Aleczander during our tenure at Universal Magazines in 2013 was not only a highlight, but a privilege. He is a passionate, enthusiastic and hard-working writer, whose talents exceed many at such a youthful age. A beneficial addition to any editorial or communications company. Highly recommended.

    Catherine Falalis

    Universal Media Co.

  • Working with Aleczander was an absolute dream. Not only was he timely and concise, but he always went out of his way to optimise processes and use strategic thinking to create the best content that delivers results. He is hard-working, understanding, empathetic and extremely personable.

    Dilshi Perera

    endota

The Quick Spiel

AG.jpg

What am I doing right now? Booking my next holiday or overseas trip. Maybe even moving to Europe?! The world is my oyster.

Obsessions: Woowoo stuff (I’m a Leo, what’s your star sign?). My dog (fur baby) Clark. Netflix. Post-workout feels. Skincare products. And of course, words.

Pet Peeves: Long queues. When people don’t know the difference between, “they’re, their, and there”. Also, people that use “u” instead of “you” - it’s only two extra letters!

Fact most people don’t know about me: I’m a huge Pokemon nerd.

Go-To Poison: Tequila, either as a (double) shot or mixed with cola.

Current binges: Parks & Recreation. Rick & Morty. Brooklyn 99.

Got a project for me?