ArchiPro

Where beautifully designed spaces begin, by helping people with building projects succeed.

Role: Freelance Copywriter & Journalist

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What I did:

• End to end client management

• Conducting interviews and transcribing

• Feature writing

• Advertorials

• News articles

• CMS management

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Launched in 2014, ArchiPro is an innovative digital platform that streamlines the end-to-end building experience. Originally based in New Zealand and having expanded to Australia, ArchiPro helps millions of people on their building journey to find inspiration, products, professionals and advice on their all-in-one platform.

The Project:

ArchiPro’s expansion into Australia led to a backlog of client advertorials that needed to be written. Working with their Managing Editor and Head of Content, I interviewed their clients to produce organic advertorial content that showcased their business, its humble beginnings and unique product offerings. These articles would then be published and read by ArchiPro’s 1m+ audience, including their 4,500+ community of architects, designers, builders and tradespeople in the architecture and construction industry across New Zealand and Australia.

Click below to read the articles.

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Results & Outcome:

• Helped ArchiPro get ahead of their editorial production schedules

• Established ArchiPro as the all-in-one online building platform in Australia

• Gave their advertising clients a platform to highlight their unique stories and businesses

• In 2022, ArchiPro raised $32.6 million in Series A funding - making them the building industry’s largest online platform in Australia and New Zealand.

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