Preston Dermatology

Beauty & Grooming
Written By Aleczander Gamboa

Helping Australians put their best face forward with cosmetic treatments and injectables.

Role: Freelance Copywriter

What I did:

  • Key messaging

  • Taglines and marketing slogans

  • 3 month social media content creation

  • Brochure copy (short form and long form)

  • Website copy

Launched in 2023, The Cosmetic Clinic signalled the next phase of growth for Preston Dermatology. Based in Melbourne, The Cosmetic Clinic provides a range of skin services including cosmetic injectables and acne treatments, as well as having solutions for wrinkles, sun damage, excessive sweating and more.

The Project:

The Cosmetic Clinic by Preston Dermatology was set to launch in 2023. Working with their Creative Director, I created their key brand messaging, as well as produced the copy for their website and brochures. I also created three months of social media content (Instagram) - visuals, captions and scheduling on social tools Later - to help the business establish a digital presence.

Scroll down to see the website copy in action, as well as the social media posts.

preston dermatology the cosmetic clinic website copy by aleczander gamboa Melbourne copywriter and content producer

Results & Outcome:

  • New copy directly clearly conveyed the business’ mission of giving all Australians beautiful skin – regardless of skin colour, age and or concern

  • Copy highlighted their big ‘why’, unique selling points, and seamless process

  • Educated customers about each treatment so they knew exactly what they were getting

  • The Cosmetic Clinic successfully opened in Melbourne in 2023

Aleczander Gamboa https://aleczandergamboa.com
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