SitePoint
For web developers, by web developers.
Role: Editorial Assistant
What I did:
Social Media Management
Website content
Articles
Content Strategy
SitePoint is one of the biggest hubs for web developers creating innovative things on the Internet. Founded in 1999, not only do they publish regular articles related to web development and coding, but their Premium membership gives users access to their comprehensive library of tutorial books.
The Project:
Working as their Editorial Assistant, I reported to their Head of Content. In addition to writing my own articles for the website, I was in charge of their social media. Through digital tools like Buffer and Google Analytics, my goal was to increase traffic to the website via their Facebook and Twitter accounts.
Social Media Management:
The Head of Content and I determined my KPI’s in the form of traffic. Prior to my commencement, their organic traffic via social media averaged around 30,000 per week.
My job was to increase it to at least 50,000 views within three months.
Using Buffer as their main social media management tool, I completely revamped their posting schedule to correlate with the best interaction times from their audience.
I then used Google Analytics to measure the results per week, creating a weekly social media report that analysed the data (engagement numbers, traffic, user trends, themes and notable behaviours).
Results: Increased their website traffic via social media (paid and organic) from 30,000 views on average per week to 80,000 views on average per week within 6 months.
Content Creation & Strategy:
Looking at their Google Analytics and Parse.ly data, I noticed a growing interest in how startups began their journey to success.
I created an article series called “Startup Spotlight”, a project that showcased savvy women and men who were disrupting their industries for the better.
From interviewing to writing and publishing, I singlehandedly managed every step of this series.
Click on the images on the left to read the articles.
Results:
“Startup Spotlight” series amassed more than 15,000 views after the first few weeks of being published.
Enhanced awareness of SitePoint as the content was multi-distributed to influencers and thought leaders who shared it on their networks, ultimately increasing reach and engagement for the SitePoint brand.
Outcome & Results:
Traffic to the site via social media successfully increased to 50,000 views on average within three months. Grew to 70,000 views on average after six months, hitting approximately 80,000 views per week during the Christmas period.
“Startup Spotlight” series received more than 15,000 views within the first few weeks of publication, ultimately growing SitePoint’s readership.
Informative long form content positioned the brand as leaders in the web development education industry.