Preston Dermatology
Helping Australians put their best face forward with cosmetic treatments and injectables.
Role: Freelance Copywriter
What I did:
Key messaging
Taglines and marketing slogans
3 month social media content creation
Brochure copy (short form and long form)
Website copy
Launched in 2023, The Cosmetic Clinic signalled the next phase of growth for Preston Dermatology. Based in Melbourne, The Cosmetic Clinic provides a range of skin services including cosmetic injectables and acne treatments, as well as having solutions for wrinkles, sun damage, excessive sweating and more.
The Project:
The Cosmetic Clinic by Preston Dermatology was set to launch in 2023. Working with their Creative Director, I created their key brand messaging, as well as produced the copy for their website and brochures. I also created three months of social media content (Instagram) - visuals, captions and scheduling on social tools Later - to help the business establish a digital presence.
Scroll down to see the website copy in action, as well as the social media posts.
Results & Outcome:
New copy directly clearly conveyed the business’ mission of giving all Australians beautiful skin – regardless of skin colour, age and or concern
Copy highlighted their big ‘why’, unique selling points, and seamless process
Educated customers about each treatment so they knew exactly what they were getting
The Cosmetic Clinic successfully opened in Melbourne in 2023