RJ Living
Creating homes you’ll never want to leave.
Role: Freelance Copywriter
What I did:
Copywriting - revamping their landing pages with new copy that reflected the growth of the business.
About Us Page
Our Design Process
Melbourne Showroom
RJ Living Trade Program
Creating new landing page designs through Adobe Photoshop
Launched in 2012 by David Janovic, RJ Living’s purpose is to create beautiful homes you’ll never want to leave through unique designer furniture. Designed in Melbourne and family-owned, the business has grown exponentially in recent years, winning a range of awards including Top 50 E-Commerce People 2021 by Inside Retail.
The Project:
The RJ Living website was in need of a refresh, both from a copy and design perspective. Having grown exponentially and launched their very own RJ Living private collection, it was necessary to update the content so customers knew exactly what the brand was all about: creating unique designs, fit for the Australian lifestyle.
Working with the Managing Director and Brand Manager, I wrote new copy for several landing pages that clearly articulated RJ Living’s mission to its customers.
Scroll down to read the new updated copy.
Results & Outcome:
New copy directly reflected the exciting growth of the business.
Educated customers with clear information that better assisted their buying decisions.
Since updating the copy, RJ Living has continued to thrive, receiving several different accolades including:
Top 50 People in eCommerce in 2021 - David Janovic (Founder)
Finalist - Best Customer Service Team of the Year - Inside Retail Australia Award 2021
Finalist - Australian Small Business Champion Awards 2021
Finalist, Entrepreneur category- Australian Small Business Champion Awards 2021